Social Media Marketing Foundations

• Understanding social media platforms and their role in business
• Setting up Facebook and Instagram business profiles
• Introduction to Meta Business Suite
• Creating engaging content using Canva
• Basics of audience targeting
• Introduction to AI tools for content creation
• Understanding how social media drives sales

This course is designed for beginners who want to understand how social media can be used to grow businesses and build a strong online presence. This course provides a practical introduction to major social media platforms and teaches you how to use them effectively for marketing and customer engagement.

You will start by learning the fundamentals of social media marketing and the role different platforms play in business growth. The course guides you through setting up professional Facebook and Instagram business profiles and explains how to manage them efficiently. You’ll also get introduced to Meta Business Suite, helping you organize content, schedule posts, and monitor performance in one place.

In addition, the course covers content creation strategies using tools like Canva, enabling you to design visually appealing posts even without prior design experience. You will also learn the basics of audience targeting, helping you reach the right customers and improve engagement. The course introduces AI-powered tools to simplify content creation and improve productivity.

By the end of this course, you will understand how social media contributes to brand awareness, lead generation, and sales growth. This beginner-friendly program includes 26 lessons across 6 modules and provides a certificate of completion to showcase your social media marketing skills.